Use cases
What teams build on Waldo
The jobs teams actually run on the API and MCP server, each with the workflow, the endpoints, and the numbers behind it.
Competitor ad tracking your agents can act onEvery active ad your competitors run, pulled daily from the Meta and Google ad libraries, delivered as data instead of…Social listening that returns data, not dashboardsAudience conversation from Instagram, TikTok, Reddit, X, and YouTube, clustered into themes and delivered as JSON your…Audience research a strategist can defendClustered verbatims plus GWI panel data on one surface, so the audience portrait in your brief is built from evidence…Pitch prep that outreads the incumbentThe prospect’s live ads, audience conversation, and category dynamics in one working session, not one all-nighter per…Catch the trend while it is still a signalA proprietary trends database plus live platform queries, so rising themes reach you as data instead of as someone…Mine the category’s angles before you write a wordEvery hook running across the competitive set, organized into a versioned taxonomy with example creative attached.Brand health monitoring without the quarterly waitWhich themes attach to your brand, how they move, and how rivals compare, refreshed daily and queryable by your agents.Share of voice you can defend in the meetingWho owns the category conversation, computed from daily data across mentions, posts, and ads, with the receipts one…Find the creators already carrying your categoryDiscovery from the conversation itself: who actually drives the themes, not who listed themselves in a marketplace.Category intelligence as a system, not a quarterly deckBrand moves, rising trends, and audience shifts across the whole category, tracked daily and queryable by anyone on the…Test ad reception in the field, not the focus groupPair any brand’s live ad set with the audience conversation around it, and reception stops being a guess.Catch competitor promos the day they changeDaily ad diffs plus landing page snapshots, so offer changes arrive as alerts instead of Monday morning surprises.Competitive intelligence with the collection automatedAds, landing pages, messaging, and momentum for every rival, gathered daily so the analyst does analysis instead of…Vet a creator’s whole history before the contractPost history, video transcripts, and audience reception pulled on demand, so the review takes an afternoon instead of a…Messaging research in the customer’s own wordsThe audience’s actual language, the claims the category leans on, and competitor page copy over time, pullable before…
Put Waldo behind your agents
Brand, category, and audience intelligence over 200+ API and MCP endpoints. Sign up, mint a key, and run it against the brands you actually track.