Use case
Find the creators already carrying your category
Discovery from the conversation itself: who actually drives the themes, not who listed themselves in a marketplace.
The short answer
Waldo finds creators by reading the category conversation and surfacing who actually drives it: whose posts recur in the verbatims, who the audience quotes, whose videos anchor the themes. Discover endpoints search the platforms live, and enrichment endpoints pull profiles, posts, and transcripts so a shortlist arrives with evidence attached.
The job to be done
Creator marketplaces show who signed up to be found. Follower counts say nothing about pull inside your specific category, and the agency shortlist has a way of recycling the same twelve names every brief. Meanwhile the creators moving the conversation, the ones whose videos keep getting quoted in the comments, are discoverable only by living in the feed.
A shortlist worth sending has the evidence attached: creators with real traction in this exact conversation, across TikTok, Instagram, YouTube, Reddit, and X, each name backed by the posts that earned it. The measure is presence in the category’s actual discourse, not audience size in the abstract.
How Waldo does it
Start from the conversation
GET /audiences/{id}/conversations clusters the category’s discourse into themes, and the recurring voices inside those themes are the discovery set. These are the accounts the audience already treats as anchors.
Sweep the platforms live
Discover endpoints search Instagram, TikTok, Reddit, X, and YouTube at request time, catching creators who surfaced this week and would never appear in a quarterly marketplace refresh.
Pull the evidence per name
Enrichment endpoints fetch profiles, recent posts, and video transcripts on demand, so each candidate arrives with material instead of a follower count and a vibe.
Let an agent build the longlist
Over MCP, an agent can run the whole loop: read the themes, sweep the platforms, enrich the candidates, and return a ranked list with a linked rationale per name.
The endpoints
/audiences/{id}/conversationsThe themes where recurring voices surface firstDiscover endpointsLive creator search across the major platformsEnrichment endpointsProfiles, posts, and transcripts per candidate on demandMCP: audience_insightsThe discovery loop inside Claude, ChatGPT, or CopilotQuestions teams ask
How is this different from a creator marketplace?
Marketplaces index creators who opted in; Waldo surfaces whoever the conversation itself elevates. The two sets overlap less than you would hope, and the difference is usually where the interesting names live.
Which platforms can I discover across?
Live discovery runs across Instagram, TikTok, Reddit, X, and YouTube. Tracked audiences add daily refreshed conversation data, so discovery can start from themes rather than keyword guesses.
What happens after the shortlist?
Vetting. The same enrichment endpoints that built the list pull full post histories and transcripts, which is covered in the influencer vetting use case.
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