For strategists
Waldo for strategists: raw material, not another dashboard
Clustered verbatims, angle libraries, and category snapshots that drop straight into the brief.
The short answer
Strategists use Waldo to pull the raw material a brief runs on: clustered verbatims from live audience conversation, angle libraries mined from category creative, and daily competitor snapshots. Per call you choose raw source material or scored analysis, and every quote links back to its source, so the thinking survives scrutiny.
Strategy time keeps getting eaten by evidence collection. The brief needs real audience language, the deck needs a defensible read on the category, and the planning cycle allots perhaps two days for both. Listening tools answer with sentiment charts when what you need is the sentence a real person actually typed, and desk research produces quotes you can’t source when a client asks.
Waldo treats the strategist’s inputs as the product. /audiences/{id}/conversations returns clustered, quotable verbatims from live social conversation, with GWI panel data in the same layer. /category/{id}/angle-library maps the angles a category’s creative is running. Every line links back to where it came from, so the brief carries evidence rather than vibes, and holds when a skeptical client starts clicking.
The plays
Verbatims instead of vibes
Pull clustered audience language on any tension the brief circles: price anxiety, category fatigue, brand nostalgia. Quotes arrive grouped and linked to source, ready to paste into the brief with a citation attached.
The angle library
Call /category/{id}/angle-library and see the angles every player in the category is running. The whitespace argument in your deck stops being an assertion and becomes a map of what nobody is saying.
Category snapshot before the first workshop
One run gives share of voice, trending topics, and current creative across the category, refreshed on a 24-hour cycle. Walk into the kickoff already knowing the landscape instead of spending week one assembling it.
Pressure-test the proposition
Before the deck locks, check the strategy against reality: does the audience actually talk about the problem the way the proposition assumes? Raw conversation and GWI panels give you the answer while there is still time to adjust.
Questions teams ask
Where do the verbatims come from?
Live conversation across Instagram, TikTok, Reddit, X, YouTube, Meta, and LinkedIn, captured and stored permanently even if the original post is deleted. Each verbatim links to its source, so anything you quote in a deck can be traced back to the person who said it.
Can I get raw quotes instead of Waldo’s analysis?
Yes, that is a per-call choice. Ask for raw source material, posts, verbatims, ads, page snapshots, at about 1 credit per 20 results, or scored analysis at about 5 credits when you want the synthesis done for you.
Does this work for pitch sprints, not just retained clients?
That is where it gets used hardest. A category snapshot plus an angle library is a pitch-prep run, not a research project, and the Crossmedia, McKinney, and PETERMAYER case studies show agency teams working from the same layer.
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