Alternatives
Looking for a Crayon alternative?
Compete teams start this search when curated battlecards stop being enough and everyone wants to query the raw competitor feed themselves.
The short answer
Waldo is a Crayon alternative for teams that want competitive intelligence as data rather than curated deliverables: competitor ads tracked daily, landing page changes, category trends, and audience conversation, all behind 200+ API and MCP endpoints. Your agents query the market directly and pay credits per call, with no annual platform quote.
Crayon is purpose-built competitive intelligence for revenue teams: it aggregates competitor moves, an owner curates what matters, and battlecards land where sellers work. That curation model is its strength and its constraint. The intel that reaches the organization is shaped by that review step, and the people with new questions (strategists, product marketers, agents) wait on the next update.
Waldo inverts it: the competitive feed is an API. Competitor ads are pulled daily from the Meta and Google libraries, landing page changes are snapshotted, category trends and audience conversation sit in the same surface, and any agent with a key can query all of it directly.
Why teams switch
Query the market, not the summary
Curated intel answers last week’s questions. With Waldo, an agent asks its own: /brands/{id}/ads/active?since= returns what a competitor launched since the last check, raw or scored, with sources attached.
Landing pages are competitive tells
Pricing edits, message pivots, and new offers show up on pages before they show up in decks. Waldo snapshots tracked brands’ landing pages and serves the changes at /brands/{id}/lp-changes, stored permanently even after the page moves on.
Compete work is bigger than the deal cycle
Waldo carries category trends, an angle library, and audience conversation alongside brand activity, so the same surface that briefs a seller can brief a strategist, a product marketer, or a pitch team.
Self-serve start, usage-based bill
No quote cycle to enter: Waldo is in open beta, signup mints an API key, and credits meter each call with volume discounts. Running it next to Crayon during an evaluation costs the calls you make and nothing else.
Side by side
| Feature | Waldo | Crayon |
|---|---|---|
| Built for | Agents and the teams that run them | Product marketing and CI teams enabling sales |
| Primary surface | 200+ REST endpoints plus a native MCP server | A CI workspace: boards, battlecards, and alerts |
| What a query returns | Raw ads, page snapshots, posts, and verbatims, or scored analysis | Curated insights, battlecards, and research summaries |
| Coverage model | Brand, category, and audience in one surface | Competitor websites, pricing, reviews, and news |
| Paid ads intelligence | Meta and Google ad libraries tracked daily per brand | Not the core focus |
| Data freshness | Tracked entities refresh every 24 hours; Discover endpoints query platforms live | Continuous monitoring with curated delivery |
| Pricing | Credit-metered, no per-seat fees | Custom quote, annual contract |
When to stay on Crayon
If the core job is sales enablement, Crayon is built for it in a way Waldo is not: battlecards living inside Salesforce, Slack, and enablement tools, win-loss context, and a curation workflow that keeps reps from drowning in raw intel. A compete program measured on seller adoption should stay. Waldo fits when the people asking competitive questions are strategists, marketers, and agents who want the underlying market data on demand.
Questions teams ask
Can Waldo produce battlecards?
Not as a product feature. An agent working over MCP can draft a compete summary from raw pulls, the latest ads, landing page changes, and category shifts, with sources linked, but distributing cards into CRM and enablement tools remains Crayon territory.
How does Waldo track a competitive set?
Activate the competitor brands and each one refreshes on a 24-hour cycle: daily Meta and Google ad library pulls, organic social across live platforms, and landing page snapshots. Everything captured is stored permanently, so a pulled ad or a reverted page stays in the record.
What does it cost to run alongside Crayon?
Only what you use. Credits meter each call, about 1 per 20 results on raw lists and about 5 on analysis, with no per-seat fees or per-brand minimums. Untracked brands carry an annual activation fee; a side-by-side evaluation is otherwise just the calls you make.
Keep reading
Put Waldo behind your agents
Brand, category, and audience intelligence over 200+ API and MCP endpoints. Sign up, mint a key, and run it against the brands you actually track.