Bad Bunny x Ritz: The Insight Behind This Super Bowl Ad

Every great ad starts with a powerful insight. This year, The Martin Group delivered one of the most talked-about Super Bowl campaigns—starring Bad Bunny and Ritz. Waldo’s research tool helped surface the cultural trend that shaped this creative direction—by analyzing millions of real conversations in minutes. Watch the ad, then see how your team can uncover game-changing insights just as fast.