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ToolstackStrategy & InsightsTeam Capacity
PETERMAYER
How we made strategy a scalable advantage
Summary
We helped PETERMAYER’s strategists centralize research and ideation into one brain. They reclaimed 100+ hours of manual work and $30K+ a month in redundant tools — and spent the difference shaping sharper thinking, stronger recommendations, and more distinctive creative work.
Faster validation of customer segments — from two weeks to three days.
In annual insight tool costs eliminated by consolidating into Waldo.
Hours of manual research reclaimed every month.
At a glance
Louisiana’s largest full-service agency and self-proclaimed “Brand Joy Experts,” PETERMAYER has been finding the heart in every brand since 1967.
- Industry
- Full-Service Advertising
- Headquarters
- New Orleans, LA
- Founded
- 1967
- Team
- Strategy & Planning
- Use case
- Research & Insight Automation
Jump to a chapter
01The Challenge
Great strategy, not enough hours in the day
PETERMAYER had the strategy chops but not the bandwidth. The team simply had more work than strategist hours to support it. As briefs grew in volume and complexity, precious time was spent pulling research from scattered tools and stitching it together manually.
Insight work took longer than it should, and great thinking often came at the cost of late nights or stretched timelines.
They needed a faster, more connected way to get to the cultural, competitive, and audience intelligence that powers great strategy.
02The Shift
An added "junior strategist" the team could rely on
Waldo didn’t replace our strategic thinking. It amplified it.
PETERMAYER changed how they worked with a simple goal in mind: reduce the heavy lift of early insight work so strategists could spend more time actually thinking and shaping. Enter Waldo.
With Waldo in place, the platform quickly became an extension of the team, what they now describe as an added “junior strategist” they could rely on day to day.
It didn’t replace strategic thinking. It amplified it, giving senior thinkers the space to focus on direction, not data wrangling.
03How It Worked
From raw data to defensible insights, in minutes
PETERMAYER centralized strategy work by pulling social signals, competitive activity, and cultural trends into Waldo, eliminating the need to jump between multiple platforms.
What once took days of manual effort now takes hours or even minutes. Strategists can move quickly from raw data to early points of view, without losing depth along the way.
One of the clearest examples came from a grocery client with eight-year-old customer segments built on legacy MRI data alongside newer Experian inputs. PETERMAYER used Waldo to compare original and updated segments, identify where meaningful shifts had occurred, and pressure-test whether those segments were still relevant based on real shopper behavior. What would have taken weeks manually (and required major shortcuts) was completed with far greater speed and delivered deeper, more defensible insights.
04Why It Matters
It isn’t about doing more with less. It’s about doing better work, faster.
By changing the economics of strategy, PETERMAYER didn’t just work faster, they increased the value of every strategic hour. Less time lost to manual research means more time spent shaping sharper thinking, stronger recommendations, and more distinctive creative work.
That shift impacts everything that matters commercially:
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More confident POVs
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Better chances to win and grow accounts
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