For brand teams
Waldo for brand teams: your brand, your competitors, and your category in one layer
Daily tracked ads, live conversation, and audience panels the whole team can query, in chat or through your own tools.
The short answer
Brand teams use Waldo to track their own brand, competitors, and category from one layer: Meta and Google ads refreshed daily per brand, live social conversation, landing page changes, and GWI audience panels. Every output links to its sources, and it all arrives through an API and MCP server your existing tools can call.
A brand team’s competitive picture is usually assembled by hand: an agency deck that lands monthly, a listening dashboard someone checks when they remember, and a folder of competitor screenshots that is stale by the time the QBR arrives. The tools behind it were built for dedicated analysts, priced per seat, and designed to be lived in, when what a brand manager needs is an answer inside the meeting where the question came up.
With Waldo, you activate your brand, your competitors, and your category once, and everything refreshes on a 24-hour cycle: Meta and Google ads, live conversation across Instagram, TikTok, Reddit, X, YouTube, Meta, and LinkedIn, landing page snapshots, and GWI audience panels. The team reads it in Claude, ChatGPT, or Copilot through the MCP connector, and anything worth automating moves to the API.
The plays
Know what every competitor launched this week
Call /brands/{id}/ads/active for each competitor, or ask discover_ads in chat, and get their current creative with days-live counts. Add ?since= and the Monday review covers only what actually changed.
Share of voice without the quarterly scramble
Track share of voice across the category continuously instead of rebuilding it for each QBR. Because every number links to the posts and ads behind it, the slide holds up when leadership pushes back.
Hear the audience in its own words
Audience endpoints return clustered verbatims from live conversation, backed by GWI panel data in the same layer. Messaging debates get settled with what real people actually say, not with whoever argues longest.
Catch the offer change, not just the ad
/brands/{id}/lp-changes diffs competitor landing pages, so a new promotion or a repositioned headline shows up in your morning pull even when the creative on top stays the same.
Questions teams ask
We already get competitive reporting from our agency. Why add Waldo?
Agency reporting arrives on the agency’s cadence. Waldo refreshes tracked brands every 24 hours and answers ad hoc questions in chat, so the team stops waiting on a deck for things it could just ask. Your agency can work from the same layer through scoped keys, so both sides argue from the same data.
How fresh is the data when I query it?
Tracked brands, categories, and audiences refresh on a 24-hour cycle. Discover and enrichment endpoints, like post or profile lookups, query the platforms live at the moment you call them. Everything captured is stored permanently, even if the original post is later deleted.
Will procurement and security sign off?
Waldo is SOC 2 compliant, workspaces are isolated, and customer data is never used for model training. Pricing is credit-metered from an org-level pool with no per-seat fees, so adding a teammate is a permissions question, not a purchase order.
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Put Waldo behind your agents
Brand, category, and audience intelligence over 200+ API and MCP endpoints. Sign up, mint a key, and run it against the brands you actually track.